In Moscow, successfully completed its work on 1 st International Specialized Exhibition «The bathroom and kitchen 2003», held in with a/c «Olympic» from 27 to 30 August 2003
The first in Russia and CIS exhibition dedicated to complete, furnish and design the bathroom and kitchen, was held with the support and active assistance Gosstroy Russia and the Union of Designers of Russia. The exhibition was attended by more than 70 Russian and foreign companies, and specialized publications, as well as some 2000 visitors from Moscow and the regions of Russia. In total, at the exhibition «The bathroom and kitchen» was presented to approximately 120 leading brands from Russia, Italy, Spain, Germany, China, Belarus, Sweden, Finland and Hungary. There were finishing materials (ceramic tile, ceramic, stone), plumbing equipment and a whirlpool, bathroom furniture and kitchens, faucets, mirrors and accessories, saunas, home appliances. «Bathroom and kitchen» is the first exhibition projects organized in the past year, the company IFA. Due to its narrow focus, as well as considerable experience and professionalism of the team organizers, the exhibition attracted the attention of the leading companies in the industry and the press and had to prove himself as a serious alternative to the largest Russian construction and furniture forums. The main focus of the exhibition «Bath and Kitchen 2003» has been focused on creating the maximum working environment that enables business to conduct negotiations and sign contracts directly in the stands. The important role played extensive advertising campaign conducted since the beginning of April 2003. and allowed to engage the target audience for the exhibition of professional visitors, among them - representatives of the construction market, architects and designers, retail companies, manufacturers and suppliers of sanitary ware, building materials, furniture and household appliances, heads of trading houses and customers are building and decorating. During the exhibition was a series of specialized seminars and presentations that were attended by leading companies in their field and specialized publications. These events, like the exhibition as a whole, presented a wide range of professionals the opportunity to familiarize themselves with the latest achievements of Russian and foreign manufacturers, to discuss common problems of the industry, share best practices and technologies. Most entries of the exhibitors, as well as visitors, are positive. Especially there were clear and good work of organizers, the narrow specialization of the exhibition, a good advertising campaign and, as a result, the quality of visitors and the presence of experts from the region a real opportunity to strengthen existing relationships and establish new business contacts. In the course of the exhibition were the scheduling of a 2 nd exhibition «Bath and Kitchen»: 6-8 September 2004. With a/c «Olympic». Deferment from late August to September for the exhibition will attract more professional visitors. In the next year in the exhibition is scheduled to attend the majority of participants in 2003 (many are going to expand its land area), as well as many of us who visited the exhibition. Thus, the exhibition is expected to increase by an average 2-fold compared with the year before. At the end of September at the official site of the exhibition will be published statistical data on the composition of visitors in 2003. Organizers of the exhibition «The bathroom and kitchen» express their appreciation to all exhibitors and guests for their understanding of this specialized forum and hoped that the exhibition will develop dynamically in the future.
